A Look at the Marketing Potential of Booklet Printing

Need to advertise your products? Want to communicate your latest services? Businesses often look for ways to advertise their product in the most inexpensive means. Booklet printing is one of the answers to the high cost of brochure printing. Full color booklets are great for pamphlets, product booklets, annual reports, sales catalogs and consumer catalogs among others.

There is no doubt that color adds life to any printed material. It enhances its appearance, thus, making it an effective means of communication. A well chosen color for your booklet can mean the difference between a stirring material and a lousy piece of paper. Remember that your goal is to attract as many customers as possible and the right choice of color can help you do the job. Every time a customer takes hold of your booklet, it brings profit to your business and at the same time promotes your product to a larger audience.

Experts have said that full color increases name recognition and readership compared to black and white prints. The four colors namely cyan, magenta, yellow and black used in color printing creates many color shades that produce attractive print outs. When you use full color printing you may be able to achieve color consistency. The computer controlled inking and chemical mixing technique maintains consistent quality making full color printing the choice of most businesses. Keep in mind though that the more inks you use, the more expensive it is. So before you get a print job done, it is always a good idea to talk to your printer first. They can help you decide how many colors and which one to use in your print job to accomplish your goals.

Color printing can be very inexpensive especially if you use a standard weigh and color paper. Most printers today also have machines that can produce print jobs at faster turnaround time and lower prices. Remember also that the more you print, the lower the cost. So consider bulk buying if you need a lot of copies of your booklets to reduce the printing cost.

Nonetheless, the possibilities that your booklet can give your business are endless. Thus, designing it effectively can help boost your business and increase cash inflows. Whatever your choice of colors and design, with careful planning you will be able to make the most out of your budget.

Adventures in Xtreme Marketing and Networking

There are some things in life that are sure to happen. Yesterday was March 21, the Spring Equinox. On this day of the year there is a strange phenomenon that occurs. It is the same every year, on this day you can stand an egg on it's end for several hours. Every year for many years, I have been able to count on this as I have amazed people by doing it. It never fails, and it doesn't really work any other time of the year. In fact, later in the day, the egg will fall over after standing for several hours.

It also never fails that a networking or marketing opportunity can present itself when least expected.

On one Saturday, as I drove through downtown Atlanta on my way home from a morning networking function, I passed a downtown hotel that had a line of people around it a city block long. There must have been over five hundred people in line, all dressed in business attire. So I immediately looked for a parking space and rolled out onto the sidewalk to find out what was happening.

It so happened that a very popular television reality show that was on every week called The A--------- was holding auditions in Atlanta. I did not spell out the name because I am not sure about trademark issues.

When I found this out, I went deep into my pocket and pulled out my AtlantaEvent.com pocket billboards (small flyers with info on them). I walked around the corner to the front of the line and began handing out cards to everyone in line. Rather than taking time to network with everyone, I said to them, "This is the number one business site in Atlanta, be sure to check it out."

Halfway down the block, I was accosted by a very large gentleman who advised me that I was not allowed to hand out flyers to the people in line. He was there working with the show (he had a special badge). Now if you consider the types of things that the participants of this show are expected to do, I should in reality be on the next show! But here he was telling me I could not do it.

So being the extreme networker that I am, I went to the back of the line and began to work my way to the front. Each time the hotel security came by I would stop and act like I was waiting in line. As soon as they walked away, I resumed my process.

Now wait a minute. Was what I was doing illegal? NO. I was doing exactly what the people in line were doing, I was handing out my card to people standing in line? Does the hotel own the sidewalk around it? NO. The sidewalks are owned by the city. Was what I was doing risky? Yes, although there was no illegal activity, I could have been physically removed from the area and detained against my will until they decided to let me leave.

Was it worth the risk? YES. The people in that line were my target market. More than 500 people who want to be successful in business and I have just the tool to help them, AtlantaEvent.com.

So what is the point of this article?

The point is that sometimes it is worth taking a risk to achieve our goals. To be safe in all that I do would have deprived me of an opportunity to reach hundreds of prospects and people who can benefit from using the web site.

Are you taking risks in your business to achieve your goals? Do you find yourself doing the safe things? I want to leave you with a quote that I have read and heard frequently recently. I wish I knew who said it so I can reference them, but here it is anyway.

If you always do what you've always done, you'll always get what you always got.

Take some risks and watch your business take off!

10 Marketing Tips For Entrepreneurs

Nothing happens in business until a sale is made. Marketing is simply about getting new customers and keeping them. If you’re not doing something everyday to market and promote your business, your competitors are. Here are ten easy-to-implement tips to effectively market and grow your business:

1. Partner with large email database list owners and offer to cross promote each oher. The list owner will advertise your event, product, or service to their email database and you’ll offer to do the same to your list.

2. Create your own blog which is an online journal with frequently updated posts to entertain and excite existing and potential customers. It’s more personal and immediate then a website and keeps people engaged and hopefully coming back for more. You can even create one for free at blogger.com.

3. If you want to increase word-of-mouth fast, do something beyond normal industry expectations. For example, Mr. Lube offers fast and affordable tune-up service to customers right on the spot, without having to leave the car, while offering coffee, cappuccino, and a fresh newspaper.

4. Always ask happy clients for endorsements or testimonials and put them on your website and other marketing collateral. They’re worth their weight in gold. Try to get some recognizable names in your community for additional cachet.

5. Put a special offer or product advertorial on every invoice and statement you send out. Likewise, you can also negotiate a deal with another company to advertise your product or service on all their invoices for a percentage of revenues from placed orders.

6. Make your business cards stand out and be natural keepers. Offer important information on the back such as emergency phone numbers, a map, or special dates to remember. Have a slogan that offers a powerful benefit statement to your prospective customer.

7. Offer special bonus packages with your product or service offering. Get corporate sponsors to give away products as part of the bonus package in exchange for free exposure.

8. Align your business with a cause or charity. Give back to your community. Customers appreciate doing business with companies that are bettering their communities and the environment and being good corporate citizens.

9. Find an angle that makes your work controversial. The banning of Mark Twain's "The Adventures of Huckleberry Finn, reviewed as "trashy and vicious," was a blessing in disguise. Twain made a poster advertising the ban, which significantly increased sales.

10. Post frequently in online message boards/forums relevant to your business or expertise. Include your signature and offer tips and valuable advice. Eventually you will begin gaining word-of-mouth exposure as a leader in your field. Posting messages with your company information also helps to increase your search engine rankings and drive traffic to your site.